A restaurant has created an exclusive menu to celebrate salad cream as Heinz marks 110 years of the sauce. Grasso's menu features Mozzarella Sticks with Salad Cream, a Salad Cream Ploughman’s Pizza and a Heinz Salad Cream Baked Kiwi Cheesecake.
Thiago Rapp, Director of Taste Elevation, at Heinz said: “The 110th Birthday was the perfect occasion to celebrate one of our favourite sauces in a really unique and delicious way. We loved co-creating the Heinz Salad Cream menu with our friends at Grasso, coming together through a love for really tasty, high-quality food.
"We know from speaking to our fans across the country that Heinz Salad Cream is actually only eaten with salad 30% of the time. So what better way to delight our fans than with Heinz Salad Cream Caesar Salad and a Heinz Salad Cream Ploughman’s Pizza?”
Heinz Salad Cream fans can book a table for four or more by emailing reservations@grassosoho.com . The menu is priced at £38 per person and includes the 3 courses. Drinks are not included.
Seanie Grasso, Founder of Grasso said: “As a family run restaurant, we’ve all enjoyed chipping in to put a Heinz Salad Cream spin on the classic Grasso dishes. Even our mum, Anna, who makes the desserts at Grasso, got involved. She’s a huge Salad Cream fan and was responsible for creating the Salad Cream cheesecake for the party. We’re really excited to show off the Salad Cream menu and hopefully show Grasso and Heinz fans just how versatile and delicious it is.”
Heinz Salad Cream was the first Heinz product to be developed exclusively for the UK market in 1914 by Charles Hellen, General Manager for the Heinz UK business at the time. The original recipe took eight years to perfect.
In 1925, much of the preparation and packaging of Heinz Salad Cream was done by hand at the Heinz factory in Harlesden, London. 12 dozen Salad Cream jars were hand-packed in each straw-lined barrel. The team packed 180 barrels or 2,160 jars a day.
In 1951 Heinz was granted a Royal Warrant, including Heinz Salad Cream which is supplied to royal households across the UK. During World War II, when many ingredients were in short supply and even Heinz Tomato Ketchup was taken off the shelves, the nation reached out to the recently invented Heinz Salad Cream to add a zing to their bland food.
From the early 1990s until 2000 mayonnaise became increasingly popular and people started to forget about Salad Cream. In 1999, with popularity waning, there was a threat that the brand might be discontinued.
18,900 tonnes of Heinz Salad Cream are consumed in the UK every year and over 38.4% of the population have a bottle nestling in their cupboards or fridges. Salad Cream's main ingredients are vinegar, vegetable oil, water, mustard, and egg yolks.
Nearly 50% of all Heinz Salad Cream in the UK is consumed in sandwiches. Heinz Salad Cream is also available in the US, Canada, Thailand, Kenya, Mauritius and Ghana.