Shoppers with a keen eye for a bargain will want to pay a visit to the middle aisle of Aldi as the store revealed it is selling a £6.99 beauty product at more than £50 less than a £58 luxury version. The new Lacura whipped moisturiser is said to resemble Drunk Elephant’s lala retro whipped cream – a skincare staple loved by reality star Khloe Kardashian.
Created with essential oils and a ceramide complex, the new addition hits shelves alongside returning favourites such as the microdermabrasion scrub, glycolic exfoliating treatment and intensive eye cream. Aldi said: “Aldi’s health and beauty brand, Lacura, is set to welcome a brand-new skincare must-have, the whipped moisturiser (£6.99, 50ml) to its dermatologically tested line up."
According to Aldi the “luxurious” facial cream is packed with six essential oils and ceramides - and said to have anti-inflammatory qualities and an ability to strengthen the skin barrier. “Rich whilst still offering a lightweight texture, this cream is the perfect everyday moisturiser, providing an instant hydration boost whilst also minimising the look of fine lines and wrinkles,” Aldi said.
“What’s more, priced at just £6.99, shoppers can save 87 percent (£51.01) when switching from Drunk Elephant’s lala retro whipped cream – loved by A-lister Khloe Kardashian, who claims it’s a perfect base for make-up.” This is not the first time Lacura products have been compared to that of luxury brand Drunk Elephant.
Lacura’s multi-peptide moisturiser (£6.99), which is also returning to shelves, is said to be a dupe of the Drunk Elephant protini polypeptide cream, priced at £61. And the smoothing glycolic body lotion by Lacura costs £4.99 from Aldi, while the Drunk Elephant lotion costs £28.
Alongside the arrival of the whipped moisturiser the supermarket is also returning a selection of fan favourite products, designed to brighten, restore and rejuvenate the skin, including the:
- Lacura vitamin C and turmeric oil (£5.99, 30ml)
- Lacura microdermabrasion scrub (£3.99, 100ml)
- Lacura glycolic exfoliating treatment (£5.99, 30ml)
- Lacura intensive eye cream (£3.99, 15ml)
- Lacura multi-peptide moisturiser (£6.99, 50ml).
Aldi’s Lacura whipped moisturiser and premium skincare range are on sale now. They will be available in stores while stocks last.
